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Product Management

Strategies for Better Shelf-Life Management

Effective shelf-life management is more critical than ever. With a higher demand on fresh and organic products the trend of having fast moving with short expiry items as part of a portfolio is inevitable.

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Resource

Trade Promotion Pitfalls (and How to Avoid Them)

In the competitive retail landscape, trade promotions play a crucial role in driving sales and increasing market share for brands. These promotions, which often include discounts, special offers, and incentives for retailers, are designed to attract consumer attention and encourage purchases.

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